The Samsung Galaxy Apps Store is the underdog when it comes to competing with the iOS and Google Play app stores. But the company does have the advantage of being the world’s biggest smartphone maker, and it embeds its app store on every smartphone it ships.
As a result, the Galaxy Apps Store is slowly gaining ground. It has grown to 24 million monthly active users (MAU) in the U.S., about four times the 6 million MAU it had in 2015. That’s not a bad result. And it’s good for developers, as Samsung curates its store so that only high-potential apps are available on the store, said Ravi Belwal, head strategic partner manager for games at Samsung, in an interview with GamesBeat.
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