Samsung Galaxy App Store gains ground in the U.S. with each smartphone launch

The Samsung Galaxy Apps Store is the underdog when it comes to competing with the iOS and Google Play app stores. But the company does have the advantage of being the world’s biggest smartphone maker, and it embeds its app store on every smartphone it ships.

As a result, the Galaxy Apps Store is slowly gaining ground. It has grown to 24 million monthly active users (MAU) in the U.S., about four times the 6 million MAU it had in 2015. That’s not a bad result. And it’s good for developers, as Samsung curates its store so that only high-potential apps are available on the store, said Ravi Belwal, head strategic partner manager for games at Samsung, in an interview with GamesBeat.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.