Candy Crush swimsuit
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Candy Crush moves into fashion with swimwear, a phone case, and a $650 backpack

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

To celebrate the fifth anniversary of the enormously popular Candy Crush Saga mobile game, King has partnered with Italian fashion house Moschino to create Candy Crush-themed swimwear, a phone case, and a backpack.

And because it bears the Moschino name, and it was designed by renowned fashion designer Jeremy Scott, this stuff ain’t cheap. The backpack with Candy Crush imagery costs $650. The phone case is a more reasonable $70, and the swimwear costs $250 for men and $300 for women.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.