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ADVR unveils AR and VR discovery marketing platform

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

ADVR today announced the launch of the first discovery marketing engine for virtual and augmented reality applications. The company has also raised $3 million in an initial round of funding so that it can create new kinds of in-app advertising in VR and AR applications.

The San Francisco startup has built a content-marketing platform for creating branded stories or complementary in-world experiences that fit naturally within different realities.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.