Oculus, Sony, Google, and more launch virtual reality advocacy group

Grab your motion controllers, kids. It’s time to join our digital hands and sing “We are the World” … or maybe “We are the VRorld.”

Facebook’s Oculus, Google, HTC, Sony Interactive Entertainment, Samsung, and Acer have joined together to form a VR-industry consortium called the Global Virtual Reality Association. This is a nonprofit organization that will see the various companies coming together to determine and share best practices for the budding VR market, which some analysts predict could generate as much as $40 billion in revenues by 2020.