MobiSocial‘s Omlet Arcade social network didn’t really take off until it became the defacto social layer in a very popular game. In July, Pokémon Go launched and was downloaded more than 500 million times in two months. But it didn’t really have a social layer, where friends could share things and talk to each other. So people started using Omlet Arcade as an in-game social overlay on top of Pokémon Go.
Now the Android and iOS app has been downloaded more than a million times, and it is building an engaged community that extends beyond Pokémon Go, as Omlet Arcade can be used with any mobile game. That’s a pretty good result from a team that started as a research project for computer science graduate students at Stanford University.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.