Whales are big-time spenders in games.
Whales are big-time spenders in games.
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Why EA thinks going after whales can sink you (VB Live)

  • Posted byby GamesBeat
  • Updated
  • 3 min

In the first of this VB Live series, leaders in the mobile games industry join Google and VentureBeat to talk high-value user acquisition strategies that go beyond just whale targeting and drive real, long-term success.

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