Warner Bros. is racing ahead with internal studios creating console and PC games

Warner Bros. Interactive Entertainment had a stellar year of blockbuster games in 2015. Those games included Batman: Arkham Knight, Mortal Kombat X, Dying Light, Lego Jurassic World, Lego Dimensions, and Mad Max.

Warner has succeeded in part because its titles such as the Batman Arkham series have stayed far away from movie-related stories. Fans have come to appreciate that such titles stand on their own, and they have flocked to the titles because their high quality. David Haddad, president of Warner Bros. Interactive Entertainment, told me in an interview at the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles last week, that the company hasn’t adopted a schedule of releasing a major game annually with every Warner Bros. property. That allows the company’s studios to fully cook their games before launching them.