Every month, gamers watch more than 144 billion minutes of gaming videos and livestreams on YouTube. Trailers are one of the most-watched kinds of content, and so far this year, Electronic Arts’ trailer for the official unveiling of Battlefield 1 is the most popular of the year, with more than 36 million views.
Call of Duty and Fallout 4 both have multiple entries on the leaderboard, and Doom continues a tradition of a live-action trailer for a game. Gears of War 4 has also been popular with 16 million views.
“Story and character have always been at the heart of Gears of War,” said Aaron Greenberg, head of Xbox games marketing at Microsoft. “We were excited to debut our first story trailer, ‘Tomorrow,’ which connected the legacy of the Fenix family from father to son, and so happy with the fan response on YouTube.”
The YouTube game trailer leaderboard has more than 70 million views and nearly 2 million hours watched.
Official Spring 2016 YouTube Game Trailers Leaderboard
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Battlefield 1 Official Reveal Trailer, 34.6 million views
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Official Call of Duty®: Infinite Warfare Reveal Trailer, 25.1 million views
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Gears of War 4 – Tomorrow, 16 million views
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DOOM – Fight Like Hell Cinematic Trailer, 8.5 million views
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Starter Pokémon for Pokémon Sun and Pokémon Moon Revealed!, 8.4 million views
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Overwatch Animated Short | “Dragons”, 5.2 million views
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MLB The Show 16 – Get Famous (TV Commercial) | PS4, PS3, 4.7 million views
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Fallout 4 – Far Harbor Official Trailer, 4.3 million views
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Fallout 4 – Automatron Official Trailer, 2.9 Million
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Official Call of Duty®: Black Ops III – Awakening Trailer: The Replacer Returns, 2.8 million views