JB McRee, senior manager for product marketing at HTC.
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With its Vive launch under way, HTC builds the case for VR in your living room

The HTC Vive debuted in the first week of April, bringing high-end virtual reality on the PC to consumers. HTC says it managed to ship all of the units that it promised to early buyers during the month of April, and now it continues to work on its backlog for shipments.

Now the company hopes to stoke the momentum behind the Vive, which has an advantage over the better-known Oculus Rift from Facebook’s Oculus VR division, with its own marketing push.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.