Updated: Nvidia expected to unveil new Pascal-based PC graphics cards

Nvidia is expected to unveil a new generation of consumer PC graphics cards today based on its Pascal architecture. Update: Nvidia confirmed the launch.

The company is unveiling the graphics processing units (GPUs) at a live event in Austin, Texas, this evening. The Nvidia GeForce GTX 1080 and 1070 GPUs represent the newest generation of graphics for consumer computers, and they come at a time when 3D graphics are being pushed to their limits by virtual reality headsets.