2K’s WWE SuperTokens blend physical collectibles with digital mobile game

Take-Two Interactive’s 2K label has unveiled the launch of WWE SuperTokens in GameStop stores. The tokens are the latest way to blend physical objects and digital games in a way that could generate more sales for game companies.

The SuperTokens are coin-like objects that can connect via a near-field communications (NFC) connection to an Android device. The tokens provide in-game content for 2K’s popular mobile card-battle game, WWE SuperCard. The devices continue a trend of blending toys and digital games that started with Skylanders in 2011.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.