Gordon Ramsay brings cursing and insults to his celebrity chef mobile game

Gordon Ramsay will be damned if his chef’s game isn’t the best mobile celebrity title on the market. He’s been working on it for the better part of two years with Glu Mobile, the company that made Kim Kardashian: Hollywood and is trying to corner the market on celebrity titles in the $30 billion mobile game market.

At Glu’s headquarters in San Francisco, the Michelin-starred Ramsay stared yesterday at 36 game developers at Glu Mobile’s headquarters in San Francisco. As TV cameras rolled, he said, “Great energy. Is this game going to kick ass?” They replied, “Yes sir!” He keeps them going until they’re out of “yes sirs.” Based on the success of Kardashian’s game, which the celebrity tweeted generated $80 million in royalties for her, other celebrities are stampeding into the mobile games market. Some of them are lucky, like Kardashian. And some are not, like Katy Perry.