Ubisoft brings out its long knives for Assassin’s Creed Facebook game (video)

Ubisoft has a lot of top video game franchises, but they don’t get any bigger than Assassin’s Creed. So it says a lot that the French video game giant is bringing its Assassin’s Creed game to Facebook with Assassin’s Creed Project Legacy, which will be available in the coming days.

Zynga, currently the top social gaming company, better look out. Ubisoft is bringing out the big knives. The new game is a companion to the console game Assassin’s Creed Brotherhood that launches on Nov. 16. The console and Facebook versions of the game are tightly integrated, so you can earn points in one game and spend them in another. The video below offers a glimpse of the game as presented by Ubisoft manager Kat Townsend.

The fact that Ubisoft already has hundreds of thousands of fans for Assassin’s Creed on Facebook gives it a big advantage. It could very easily promote this game by handing out links to it or other incentives on its fan page. In that way, the company hopes to get a kind of virtuous circle going, where its game properties and fan sites on different platforms can all feed each other.

Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in depth look at the best discovery strategies and why they’re working. The conference takes place on October 18th at the Mission Bay Conference Center in San Francisco. Sponsors can contact us at sponsors@venturebeat.com. To buy tickets, click here.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.