This sponsored post is produced in association with Intel.
Gamers are way beyond the early years of sprites, beeps and boops and today expect nothing but the best in graphics and the most advanced hardware to run it. This is where Intel — one of the world’s largest and highly valued chip manufacturers — comes into play. PC gamers have come to rely on Intel to deliver the best CPUs and other gaming-related products for their computers, so their video game experience is optimized to its fullest.
Director Lee Machen and his team at Developer Relations handles engagements with worldwide software developers for Intel, keeping the company up-to-date on the tech advancements in the gaming world, and making sure their Intel-based platforms like PCs and tablets are always compatible. VentureBeat spoke with Lee Machen about his thoughts regarding the industry.
“The biggest challenge facing game developers today is just the sheer number of platforms that they have to support,” Lee Machen said. “We try to make this as simple as we can on the PC side by maintaining architectural comparability across all of our products, but developers still have consoles and thousands of mobile devices to choose from such as TV based-devices like the new Apple TV game platform, streaming services, and VR is a whole other layer on top of that.”
“So, I don’t think this is a technical problem because most developers can figure this out when they put the time in a particular platform,” he says. “But it’s a business question as far as where they want to spend their time and which platform is going to make them the most money.”
Lee Machen also discussed how Intel plans to continue pushing the boundaries of tech and graphics across all platforms. While Intel is already featured prominently in PCs and servers, the company plans to expand its involvement in mobile devices, wearables, and wherever computing will be found next.
“I think you’re going be pretty amazed at the types of products that are coming out very soon that are going to have some amazing new capabilities that you wouldn’t have thought would fit,” Machen said. “For instance, we have a partner working on a one-centimeter thick tablet that’s going to be able to fit a quad-core CPU and a very capable GPU. It’s going be able to run basically your entire Steam catalog in something about the size of an iPad.”
Check out the rest of VentureBeat’s interview with Lee Machen to hear more about intel and its plans for the gaming industry.
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