Nvidia Shield set-top box, Shield remote control, and Shield Controller
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Nvidia says Shield owners don’t need no stinkin’ Apple TV

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Apple TV is becoming a bigger threat in the living room as it adds new gaming capabilities. But Nvidia hopes to position itself as a clear alternative with its Android-based Nvidia Shield set-top box and gaming console.

Apple unveiled its new Apple TV today at an event in San Francisco, and it demoed games on the TV using the new Siri Remote as a controller. Game companies such as Activision, Harmonix, and Hipster Whale demoed their games running on the new home entertainment box for the living room.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.