Michael Eisner, CEO of Topps, and John Riccitiello, CEO of Unity Technologies.
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Ex-Disney chief Michael Eisner tells game companies that content rules, not the medium

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

SAN FRANCISCO — Michael Eisner, the founder of investment firm Tornante, the owner of Topps playing card company, and former chief executive of Disney, told an audience of game industry people today that content rules.

“With all due respect to Marshall McLuhan, the medium is not the message,” Eisner said in his talk that Unity Technologies CEO John Riccitiello moderated at the Casual Connect gaming conference. “The message is the medium.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.