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Swrve’s predictive marketing boosts mobile gaming play by 28%

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

A new service could help your mobile game hold on to players — and make more money.

Swrve unveiled its predictive marketing for games today. The mobile game marketing firm said an initial study showed it increased playtime by 28 percent and reduced churn, or the loss of players, by 11 percent. The firm said that its capability to predict what gamers will do and target them with the right promotions and messages helps companies engage, retain, and monetize players. Its predictive marketing increased the number of sessions played by 18 percent and improved revenue for a targeted group of players by 50 percent, according to Swrve.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.