8th Wall is launching Reality Engine to enable cross-platform AR experiences.

8th Wall launches Reality Engine for metaverse-like WebAR experiences

8th Wall announced the launch of its Reality Engine, which enables web-based augmented reality (WebAR) experiences to immediately work across a wide range of devices including iOS and Android smartphones, tablets, computers, and AR and VR headsets.

Revealed at the Augmented World Expo event, Reality Engine is a reimagined version of 8th Wall‘s original AR engine, fully optimized to adapt to multiple devices to serve up the appropriate immersive experience as needed. Upon creating a WebAR project, developers can leverage the engine’s Metaversal Deployment capability to build once and deploy everywhere — unlocking more places to access and engage with the experience and significantly expanding its reach, the company says, without expanding the development time.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.