8th Wall launches Reality Engine for metaverse-like WebAR experiences

8th Wall announced the launch of its Reality Engine, which enables web-based augmented reality (WebAR) experiences to immediately work across a wide range of devices including iOS and Android smartphones, tablets, computers, and AR and VR headsets.

Revealed at the Augmented World Expo event, Reality Engine is a reimagined version of 8th Wall‘s original AR engine, fully optimized to adapt to multiple devices to serve up the appropriate immersive experience as needed. Upon creating a WebAR project, developers can leverage the engine’s Metaversal Deployment capability to build once and deploy everywhere — unlocking more places to access and engage with the experience and significantly expanding its reach, the company says, without expanding the development time.