5 ways the VR industry can attract women

With constant media coverage, an incredible amount of funding — $3 billion in 2017 alone, to be exact — and more exciting use cases for virtual reality, many consumers are eagerly waiting for VR to really hit the mainstream.

But do you know who’s not so eager? Women — yes, 50 percent of the population. In fact, a recent EY survey found that women are less likely than men to have tried VR; they’re not as impressed by the idea. Even more, 65 percent of female respondents said they’re unlikely to try VR in the future.