5 hot app store tips and tricks for your holiday burst campaign

One of the most popular holiday gifts are mobile devices. This means consumers across the globe will be spending a great amount of time diving into app stores to load their devices with games and apps. Awareness, high chart position, and search visibility is key to getting your app in front of this engaged audience.

But in order to take advantage of this opportunity you must carefully develop your listing and media plan. Why?  As you buy clicks to land on your app store page, (known as burst campaigns,) you want to maximize how many clicks convert to installs as well as how many users take notice and click-through to your app store listing!  This decreases your overall cost per user, netting you a higher profit margin.