Neon founders (left to right) NEON Founders Mark Long, Naomi Lackaff, Colin Foran, Mark Yeend, Aaron Nonis, Don Norbury, and Gianna Sulyma.
Neon founders (left to right) Mark Long, Naomi Lackaff, Colin Foran, Mark Yeend, Aaron Nonis, Don Norbury, and Gianna Sulyma.
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4D Factory acquires majority stake in HBO game publishing spinoff Neon Media

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Media technology holding company 4D Factory has acquired a majority stake in early-stage game and transmedia startup Neon Media. That Seattle-based company, whose CEO is Mark Long, spun out earlier this year from the interactive division at HBO. Now it will be part of a number of projects under the umbrella of 4D, run by CEO Cort Javarone.

In an interview with GamesBeat, Long said Neon Media is working on a couple of transmedia projects associated with well-known brands and TV shows. He said he isn’t able to disclose which shows yet or say exactly how much 4D paid for the majority stake, although he said it was in the seven-figure range.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.