3thix partners with Avalanche on !eb3 gaming ad data

Web3 finance company 3thix announced today that it’s partnering with Avalanche on a new ad-tech layer, which would offer advertisers a decentralized means of obtaining consumer behavioral data without compromising privacy or protections. This follows 3thix’s $8.5 million fundraise, led by Xsolla, earlier this year to help monetize Web3 games.

According to 3thix, this new blockchain-based solution would provide advertisers with a decentralized Identity for Advertisers, or IDFA. This would allow for more-targeted advertising, but without compromising users’ privacy provided by Apple’s protections. 3thix champions an ethical approach to game monetization and in-game transactions, and says this would allow users access to better ads while allowing advertisers to remain compliant with privacy laws.