3 ways to overcome the blind spot in mobile fraud protection

Presented by AppsFlyer.

Fraud is an ongoing issue in the mobile app marketing space, much to the industry’s chagrin. The Interactive Advertising Bureau (IAB) estimates that the cost of mobile ad fraud to advertisers is $1.3 billion worldwide – and a recent study from AppsFlyer shows that up to a quarter of this fraud is specifically related to app install and engagement.