3 things fruit ninjas can learn from Del Monte in mobile marketing

Just a few weeks ago, I wrote a piece on how a consumer-first company like Del Monte can learn from a mobile-first company like Fruit Ninja. Clearly, mobile developers have cracked the code on install-driven metrics around mobile marketing, but the reverse is still true – one needs to look no further than Rovio.

Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue. Since Angry Birds flew onto iPhones in 2009, Rovio has leveraged every aspect of the game’s iconic imagery via apparel, accessories, small amusement parks and a soon-to-be released animated series for the big screen. The studio even announced plans to delve into the credit card business with its launch of Angry Birds prepaid debit cards.