Pokemon Go fits its IP perfectly -- no wonder it's a success.

3 problems studios face when developing games for famous IPs

Branding is a powerful thing. Back in 1976, Sega’s The Fonz arcade game was the first-ever licensed game. And ever since, games based on licenses have been some of the biggest hits — and also some of the biggest flops. For every GoldenEye, there’s also an E.T.

When it comes to mobile games, third-party brands and IPs have a solid and sizable presence in the top-grossing charts. In the US, 30% of the top 100 grossing games on the App Store are currently based on some kind of third party IP, from Star Wars to Ellen according to our analysis at GameRefinery. Cast the net a bit wider to the top 200, the figure only drops slightly to 25%.

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