Just in time for football season, Zynga is launching its NFL Showdown game, its first sports title for mobile devices. The title reflects the company’s effort to step up its game quality and move into new genres in pursuit of mobile gamers.
The expansion into football is a very serious effort for a company that made social games like FarmVille, and it is another sign that brands are becoming a strategic weapon in mobile gaming. Much like the recently rebooted Zynga Poker game, NFL Showdown and its larger sports brand are critical to Zynga’s future in gaming.
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