Zynga Inc., a publishing label of Take-Two has announced that Zynga Poker, one of the largest free-to-play mobile poker games, has tapped famed actor Keegan-Michael Key to be player’s “Inner Winner,” the confident voice inside your their heads telling them “to grab life by the chips and go all in”, according to a press release.
Fronting the new multichannel campaign as your “Inner Winner,” Key brings his signature energy to tap into the same competitive spirit that draws players to Zynga Poker daily. Key will also debut as the in-game host of Poker Dash, a new feature coming soon to the game.
“We’ve all got that little voice in our heads telling us to trust our instincts; mine can sometimes be a little more energetic than most,” said Keegan-Michael Key, in the same press release. “Getting to play everyone’s ‘Inner Winner’ was an absolute blast, and I love that players will hear me cheering them on, both when they’re watching the campaign and when they’re playing Zynga Poker.”
Directed by Jody Hill from Caviar, the new spots bring together two comedy heavyweights, pairing Hill’s sharp-witted storytelling with Key’s comedic energy. As the ultimate hype man, Key pops up when players least expect him to, encouraging players to listen to their “Inner Winner” and make their next big move at the poker table.
“Poker is all about that moment of truth: trust your instincts, make your move, and play to win,” said Yaron Leyvand, executive vice president, Mobile Games, Zynga, in the press release. “That’s the spirit behind our ‘Inner Winner’ campaign. Keegan-Michael Key brings that inner voice to life with exactly the energy and personality we envisioned, and we’re excited to give players a campaign that celebrates that voice and reminds us all to embrace our ‘Inner Winner’.”
Players can catch Keegan-Michael Key in Zynga Poker now.