Zynga misses Wall Street expectations, but it invests in NFL and Tiger Woods games for the ‘long term’

Zynga missed analysts’ expectations for revenues and profit in the second quarter as new mobile launches failed to ignite a turnaround — but some big-name sports help is on the way.

But the mobile and social game publisher said that it hit the low end of its own guidance for bookings. Zynga CEO Don Mattrick said the company is investing for the long term, including new investments in some ambitious sports titles that include the NFL and the world’s best-known professional golfer.