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Zynga hopes Willy Wonka slots mobile game will be its golden ticket

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Zynga said earlier this year that it is launching 10 new games that could turn around its fortunes in mobile games. And it is launching one of those titles this morning.

The social-mobile game company is targeting a broader group of gamers with its mobile titles, and it hopes the billion-plus casual mobile gaming fans will take to the new titles. These games are important for Zynga’s attempt to get its own golden ticket in the $34.8 billion mobile game market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.