Zynga is honoring the LGBTQ+ community.
Zynga is honored the LGBTQ+ community in 2021.
Categories

Zynga and Kenneth Cole team up for Pride Month with High Heels game partnership

Gamemaker Zynga and fashion designer Kenneth Cole have teamed up to celebrate Pride Month inside Zynga’s High Heels hypercasual mobile game.

The move is the latest in a series of big steps from Zynga to celebrate diversity. The partnership will debut the Kenneth Cole Pride 2021 fashion collection inside the High Heels game, which was published by Zynga’s Rollic division and has been downloaded more than 60 million times. This collaboration marks the first time that Kenneth Cole’s iconic street-smart style will be featured in a mobile game, and it’s another recognition of how important the audience for games has become. It runs during the first two weeks of June.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.