Zynga aims to expand breast cancer awareness in Words With Friends

For the second year in a row, Zynga launched its Breast Cancer Awareness Month campaign in its popular Words With Friends social game. The game publisher worries that this year, the pandemic will deter people from paying attention to the issue or getting screenings as they practice social distancing and shelter-in-place precautions.

The campaign worked well last year in a partnership with the American Cancer Society, so San Francisco-based Zynga kicked off a new #WordsWithHope campaign today. Throughout the month of October, it will feature a word of hope in the game’s Word of the Day. Words With Friends is a good vehicle for the message, as it has 97 million lifetime installs (with 3 million of these coming this year), according to measurement firm Sensor Tower.