Global avatar social platform Zepeto, which has over 400 million registered users, announced a collaboration with the fashion doll brand Bratz.
They will host the “Bratz x Zepeto Contest,” beginning March 20, 2026. The contest will run for four consecutive weeks – March 20 to April 16 – and will introduce a new fashion theme each week.
The contest allows Zepeto users to express Bratz’s bold, confident, and cutting-edge signature style through their avatars and share their creations with the community.
Beyond simply wearing themed items, the contest encourages users to become creators themselves, sharing their personal fashion passions through posts on the Zepeto feed.
The contest will consist of a four-round relay format, with a new theme released every Friday during the contest. These include:
● The first round, beginning March 20, is themed “My Own Bratz,” where users present their own signature look inspired by the iconic Bratz aesthetic.
● Starting March 27, the theme shifts to “Pop Starz,” capturing the energy of being the biggest popstar on stage and the new Bratz Pop Starz dolls.
● From April 3, the theme will be “Chrome Style,” where users will be exploring styles that are sleek and edgy, celebrating the Bratz 25 th anniversary color.
● The final round, beginning April 10, concludes the contest with a glamorous “Party Look” theme for users’ final night out.
Users can tap their way into the action by selecting their Bratz avatar within the Zepeto app and style their character according to the week’s creative theme. Once they’ve perfected their design, users can upload a feed post using the hashtag #BratzXZepeto. For those looking to showcase their design further and double their chances of winning, they are encouraged to post their design on their personal social media accounts using the same hashtag.
Annette Lee, head of business development at Naver Z said in a statement, “We are proud to partner with the iconic fashion doll brand Bratz to create a global celebration where users can discover and share the beauty of being their most authentic selves. As a leading global avatar social platform, we will continue to introduce collaborations and content that empower users to enjoy limitless self-expression through their avatars.”
During the contest period, Zepeto will also release exclusive outfits and makeup items inspired by Bratz’s iconic style, giving users more styles to choose from each week. Additional details can be found on the event page within the Zepeto app.
Beloved Iconic Bratz Dolls will be Reimagined as ZEPETO Avatars through April 16th