YouTube: Pokémon Go is ‘a unique video game phenomenon like no other’

If you haven’t heard of Pokémon Go by now, you’re probably living under a rock and I’m impressed with your ability to get online and read this article. Companies are jumping on the bandwagon, trying to capitalize on, or at least somehow highlight, the phenomenon. The latest to join the fray is none other than YouTube.

The Google-owned company has declared that Pokémon Go “is a unique video game phenomenon like no other.” More specifically, YouTube compared the game’s launch week with other blockbusters from 2016, and found that Pokémon Go not only racked up millions of hours of watchtime, it has consistently been one of the top 3 games on the site (trailing only Minecraft and Grand Theft Auto V) since its debut.