Ahead of Vidcon, YouTube published its latest Culture & Trends report on fandom and the platform’s role in building online communities. In addition to audience insights, the report highlighted creators’ impact on tentpole gaming moments and how brands are connecting to fans through gaming.
According to a survey of U.S. fans aged 14-44, 85% consider themselves to be fans of someone or something. Of these fans, 80% consumed content on YouTube at least weekly about their fandom. Given these results, the report argues that fandom is a core component of a consumer’s identity and YouTube is a nexus for this fandom.
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