You’re not Pokémon Go — don’t hammer AR into your mobile game

In 2018, mobile gaming accounted for over 74 percent of App Store revenue. With this gold rush comes a slew of new games, to the tune of over 500 per day. This can make it tough to stand out. Two of the biggest methods? Using famous intellectual property, and using augmented reality.

Licensed to make a killing

In an effort to stand out from the crowd, game developers must find ways to draw players. And with so much tied to adoption, revenue and retention, more companies depend on hefty IPs to do the work for them. Jurassic World, Harry Potter, and Pokémon are just a handful of examples. Studios without access to big third party IPs depend even more on sequels, both of which push originality to the side.