YouPorn explains why it ‘made sense to sponsor an e-sports team’

Competitive gaming is an industry built on sponsorships. E-sports attract huge corporations like Nissan and T-mobile, but few have garnered as much attention as adult-film website YouPorn. And now, the company is explaining why it is so happy with its investment in the games industry.

Team YP revealed its new sponsor in early December. Since then, the group participated in the Spanish Gamergy tournament for Valve’s Dota 2 multiplayer online arena battler (or MOBA). YouPorn’s e-sports team finished third at that event. With this strong finish behind them, GamesBeat contacted YouPorn vice president Brad Burns to get an update on Team YP and the company’s feelings toward e-sports. Gaming competitions, like the League of Legends championship event, attracted 32 million online viewers. That’s huge for brands like YouPorn that want to spend their marketing budget to reach large, engaged audiences of young men between the ages of 18 and 34.