YellowHead: Advertisers get 3 seconds to grab attention in a social casino game

Posted byby Dean Takahashi
November 17, 2020
Updated June 18, 2025
3 min

Social casino game players aren’t the type to pay attention to ads. So advertisers have exactly 3 seconds to grab a user’s attention with a special offer, according to a report from marketing firm YellowHead.

The New York and Israel-based YellowHead collected more than 300 million impressions to find the most effective ad strategies for publishers of social casino games, which generated $1.76 billion in revenues in the third quarter ended September 30, according to market analyst firm Eilers & Krejcik Gaming.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.