Xsolla is celebrating a week of festivities during The Game Awards week and it is taking the opportunity to rebrand itself.
Xsolla, born as a payments company, is rebranding as a global video game commerce company that helps developers launch, grow, and monetize their games.
At GamesBeat Insider Series: Hollywood and Games and other events this week in Los Angeles, Xsolla has a unified lineup of programming that showcases the company’s commitment to bringing the community and ecosystem together to support creators, strengthen the relationship between games and their players, and enable games to reach more markets around the world.
The week of activities includes its partnership with GamesBeat’s Hollywood & Games 2025 event, a featured role during Day of the Devs: The Game Awards Digital Showcase, Games for Love’s The Game Gala, and the unveiling of Xsolla’s refreshed brand identity.
The brand refresh is the centerpiece of Xsolla’s presence throughout the week, reflecting Xsolla’s future-forward vision of building all the things developers need to create successful video game businesses across multiple platforms.
“For over 20 years, Xsolla has always been about making the complex seamless for developers and publishers,” said Berkley Egenes, chief marketing & growth officer at Xsolla, in a statement. “Our refreshed identity reflects our future mission to bring opportunities together and to build all the things for creators to help them create, monetize, distribute, and market great experiences. We believe in the future of games, from passion projects to the biggest studios all over the world.”
Xsolla will be participating and helping to bring the community together during The Game Awards week. The full schedule of activities includes:
Day of the Devs: The Game Awards Digital Showcase
December 10, 2025
10:00 AM PT
Streamed globally across YouTube, Twitch, and major platforms
December 10 – Industry & Fundraising Day
9 AM-5 PM followed by The Game Mixer 7-10 PM PT
December 11 – The Main Event
9 AM-3 PM followed by VIP + Creator Masquerade Ball 7 PM-12 AM PT
Lightspace Studios, Los Angeles, CA
The Game Awards 2025
December 11, 2025
Opening Act: 4:30 PM PT / 7:30 PM ET
Peacock Theater, Los Angeles, CA
In-person at the Theatre and streaming free across major global platforms
GamesBeat Insider Series: Hollywood & Games 2025 — Presented by Xsolla & GamesBeat
December 11, 2025
8:00 AM – 1:00 PM
Grammy Museum, Los Angeles, CA
Featuring three cornerstone sessions shaping the day’s conversations:
• Cross-Platform Worldbuilding Session (9:25–9:50 AM) with Halley Gross and Bad Robot Games’ David Baronoff, moderated by Justin Berenbaum, SVP, Global Industry Relations, Xsolla
• Debate on the Future of Games Entertainment (11:25–11:50 AM) with Derek Douglas of CAA, game dev Glen Schofield, and Genies CEO Akash Nigam — moderated by Berkley Egenes, Chief Marketing & Growth Officer, Xsolla
• The Big Show Podcast: Hollywood & Games Edition, hosted by Alex Lee of GamesBeat with featured guest Berkley Egenes and Founder & Chief Strategist, JadeInferno + Host, Deconstructor of Fun, Jen Donahoe
These sessions highlight the growing convergence between games, storytelling, and filmed entertainment, reflecting a shared vision between Xsolla and GamesBeat to foster dialogue around worldbuilding, adaptation, cross-platform storytelling, and the creative opportunities shaping the future of entertainment.
“With the industry advancing quickly, moments like The Game Awards week remind us how connected our community has become,” said Chris Hewish, president at Xsolla, in a statement. “Developers, storytellers, and partners around the world rely on foundational systems that support their vision. Our expanded presence this week reflects our commitment to meeting those needs with clarity, consistency, and thoughtful collaboration. We’re proud to continue operating as the quiet force that helps creators bring their worlds to life.”
Disclosure: Xsolla is a sponsor of our events.