Xbox overthrows Nintendo for most-seen TV ads game industry ramps up spending

Xbox has overtaken longtime chart-topper Nintendo for TV ad impressions in the most recent 30 days; its commercials account for almost 60% of the industry’s impressions. Football, both college and NFL, was a huge driver of impressions for Xbox.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that publishers are putting major muscle (and bucks) behind.