Xbox dominates gaming industry TV spend for September

The gaming industry came roaring back to life in September with an estimated TV ad spend of $39.3 million, a remarkable increase of 983% from August’s outlay. Xbox took the lead, accounting for over 63% of the industry total, with 2K Games and EA Sports in a distant second and third.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in September, ranked by estimated national TV ad spend.