World of Warcraft exec: We do things now we would’ve shot down 10 years ago

The World of Warcraft game-time token and instant max-level characters might never have existed if that decision rested in the hands of the game’s executives circa 2004.

Blizzard Entertainment executive producer and senior vice president J. Allen Brack has been working on World of Warcraft for almost a decade. A lot has changed in that time, he says, including the audience for the massively multiplayer online RPG, its needs, and the company’s philosophy about what makes compelling gameplay.