Words With Friends downloads grew 74% on iPhone after launching on the App Store for iMessage

Apple has a new App Store, and it is helping at least one game find renewed interest from mobile gamers.

Zynga’s Words With Friends app experienced 74 percent growth in downloads the week of September 12 compared to the prior 7-day period thanks to the debut of iOS 10, according to intelligence firm Sensor Tower. In the latest revision of its mobile operating system, Apple introduced the App Store for iMessage that enables developers to release apps with full integration with the iPhone messaging platform. Zynga jumped on that opportunity, and that resulted in big growth for the game.