Women are more loyal than men … when it comes to video games

Smartphones have enabled more kinds of people to start gaming, and women are showing that they have different habits when it comes to digital entertainment than men do.

Women, on average, spend more time and money on mobile games than men, according to a recent study from mobile-advertising platform Flurry. In fact, based on its examination of games that have more than 1.1 million players, Flurry found that women make 31-percent more in-app transactions than men. Women also spend 35 percent more time in mobile games. Women also tend to pick a game and stick with it. Female players are 42 percent more likely than men to still check into a game seven days after installing it. Figures like these go a long way toward explaining the popularity and money-making power of games like Candy Crush Saga and the recently released Kim Kardashian: Hollywood