With over 65 billion app installs in 2015, Google gives developers new Play store features

At its I/O 2016 developer conference today, Google rolled out new Google Play store features for developers. Ellie Powers, Google Play’s lead product manager, showed off improvements to how beta programs work, benchmarks, a new pre-launch report, and a slew of minor improvements.

Google Play has over 1 billion monthly active users, which the company argues makes it “the world’s largest app distribution platform.” But Google also shared a new number today: Last year, Google Play users installed apps 65 billion times. That number is up from 50 billion in 2014, or a 30 percent increase.