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With $2M in preorders, Tangible Play ships its Osmo social iPad educational game

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Tangible Play is announcing today that it has begun shipping Osmo, which combines an iPad app and physical objects to entertain kids with a new breed of social games.

The company has accumulated more than $2 million in preorders for its educational title. Tangible Play will now begin shipping Osmo games to more than 2,000 schools that have preordered it. That’s a particularly good reception for an educational product, and it bodes well for Tangible Play, which is a rare startup — it marries Silicon Valley tech with education and gaming.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.