The crowd at ChinaJoy 2015.
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China flexes its muscle in gaming as 272,900 people flock to ChinaJoy

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

SHANGHAI — China has become the world’s largest game market, and it has a trade show to match that fact.

ChinaJoy drew more than 272,900 visitors this year. Despite the sweltering heat, that attendance was up from 250,224 a year ago. That is the largest attendance in the 12-year history of the country’s biggest gaming show. Global game companies with big booths included Sony, Microsoft, Electronic Arts, Blizzard Entertainment, Unity, Epic Games, Nvidia, Intel, Advanced Micro Devices, and others.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.