StoryArc Media
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Diary of a Wimpy Kid’s author turns his kid-entertainment know-how into StoryArc Media

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Jeff Kinney has been extremely successful creating a kids media brand with his books and movies in The Diary of a Wimpy Kid series.

He’s continuing that effort as creative director for the newly created StoryArc Media brand, a kid-focused entertainment company that will create interactive entertainment and educational content. The brand will pull together a variety of existing properties associated with Kinney.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.