Why Wooga is focusing on story-based casual games

Berlin’s Wooga rose to prominence in mobile games on the strength of casual games like Diamond Dash and Bubble Island. But the company had another round of layoffs in February as it decided to de-emphasize pure casual and focus on what has become its core strength: story-based casual games like June’s Journey and Pearl’s Peril.

Wooga has decided that the mobile game business is so ultra-competitive that it needs to focus on what it does best and stick to that. June’s Journey is very demanding because the company has committed to launching an update with new story and puzzle elements every week. That’s not easy to do, and so the company is giving up on its efforts in casual mobile games.