Why the Red Ring of Death didn’t kill the Xbox 360

If you were a console gamer last generation, chances are good that you have a story about a broken Xbox 360. Years later, one of the people responsible for overseeing that mess is talking about what that crisis taught him.

Microsoft’s customer satisfaction numbers never dropped during the worst periods of the Xbox 360’s Red Ring of Death errors, former Xbox boss Robbie Bach said during a fireside chat at the GamesBeat Summit in Sausalito, California. The executive, who left Microsoft and the Xbox division in 2010, pointed out that the company learned a number of important lessons from the original Xbox that made a huge difference with addressing the problems that plagued the 360. One of the biggest changes, for example, is that the Xbox 360 was a product that people actually wanted.