Why Team Liquid participated in the Esports World Cup in Saudi Arabia | Steve Arhancet interview

Steve Arhancet, co-CEO of Team Liquid, took a measured look at cultural change in Saudi Arabia and whether his esports team should participate in the Esports World Cup.

Both personally and professionally, he had to weigh whether going to the event in Riyadh and participating in the tournament was something he should do as a matter of reputational risk. He considered his decision important, as Team Liquid is a multigenerational esports brand and organization. Years ago, I took a tour of Team Liquid’s headquarters in Los Angeles during the esports boom. A lot has happened since that time, with many ups and downs.